Vanmorgen kreeg ik de nieuwsbrief van Brand Experience Lab in mijn Inbox. Op hun weblog kondigen zij een BusinessBlog Book Tour aan op 27 januari. Het boek dat op tour gaat is: Category Killers: The Retail Revolution and Its Impact on Consumer Culture. Het concept van een Business Blog Book Tour werkt simpel als volgt:
The book tour concept is quite simple; the author “moves” from one website to another each day and while visiting, he or she might be interviewed by the site owner. Or they might guest host the site for the day. The possibilities are endless. Want to see what happens during a Blog Book Tour?
Ze hebben het in het verleden al eens gedaan voor het boek The Origin of Brands. Eén van de weblogs van toen kun je hier bezoeken.
Hans, heb jij enig idee wat nu het doel is van dit experiment?
Zie mijn nieuwe posting:
https://www.hansonexperience.com/my_weblog/2005/01/waarom_business.html
Hans:
It’s about seeing the blog as a communication tool in a variety of ways. It was really started by Todd at A Penny For (http://www.apennyfor.com/) and this was the first time we were participating. Unfortunately, we had some internet access problems yesterday, so our postings finally went up today. By doing things like this, a group of bloggers can share an audience and a dialogue about a single topic and get a broader conversation happening. Let me know if that helps!
David
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David B. Polinchock
Chief Experience Officer
Brand Experience Lab
e-mail: david@brandexperiencelab.org
Web: http://www.brandexperiencelab.org