A new survey on Experiential Marketing from Jack Morton:
– Nearly 80% of teens say experiential marketing would increase purchase consideration, while 65% say it would lead to quicker purchase
– 72% of 18- to 23-year old consumers say experiential marketing would make them more receptive to the brand/product advertising; 59% say it would lead to quicker purchase
– 60% of women say experiential marketing would be more likely to lead to actual purchase of a product/brand, vs. TV advertising (26%) and Internet advertising (14%)
– 84% of women say they’d bring family or friends to a live marketing experience, and 75% say they’d tell others about the experience—giving marketers a terrific opportunity to expand their reach and impact
– 74% of Hispanic women and 66% of Hispanic men would be more likely to consider purchasing a product after participating in an experiential marketing event
– 81% of Hispanic females indicated participating in a live marketing event would make them more receptive to future advertising
– However, Hispanics are also the ethnic group most underexposed to event marketing; 78% of all Hispanics surveyed had never before participated in a live marketing event.
– 75% of consumers say that participating in a live marketing experience would make them more receptive to the product/brand’s advertising
– 75% of consumers said they would be extremely or very likely to tell others after participating in a live marketing event , extending impact through word-of-mouth
– 8 out of 10 consumers who had actually participated in experiential marketing in the past said that they had told others about their experience
(from the Experience Economist)
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