Ibm_blogging_policy_and_guidelinesAfgelopen zaterdag had ik het al over het
initiatief van IBM om zijn medewerkers te laten bloggen. Vandaag worden de
guidelines openbaar gemaakt via de weblog
van James Snell. Ik las dat vandaag bij Nevon. In de
posting van James kun je ze zelfs downloaden als pdf. Hieronder een samenvatting
zoals die bij Nevon staan:

1. Know and follow IBM’s Business Conduct Guidelines.
2. Blogs, wikis and
other forms of online discourse are individual interactions, not corporate
communications. IBMers are personally responsible for their posts. Be mindful
that what you write will be public for a long time — protect your privacy.

3. Identify yourself — name and, when relevant, role at IBM — when you
blog about IBM or IBM-related matters. And write in the first person. You must
make it clear that you are speaking for yourself and not on behalf of IBM.

4. If you publish a blog or post to a blog and it has something to do with
work you do or subjects associated with IBM, use a disclaimer such as this: "The
postings on this site are my own and don’t necessarily represent IBM’s
positions, strategies or opinions."
5. Respect copyright, fair use and
financial disclosure laws.
6. Don’t provide IBM’s or another’s confidential
or other proprietary information.
7. Don’t cite or reference clients,
partners or suppliers without their approval.
8. Respect your audience.
Don’t use ethnic slurs, personal insults, obscenity, etc., and show proper
consideration for others’ privacy and for topics that may be considered
objectionable or inflammatory — such as politics and religion.
9. Find out
who else is blogging on the topic, and cite them.
10. Don’t pick fights, be
the first to correct your own mistakes, and don’t alter previous posts without
indicating that you have done so. 11. Try to add value. Provide worthwhile
information and perspective.

Dit zou wel eens een hele belangrijke stap kunnen zijn! Wat vindt de blogosphere?

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