"PIMS are set to become the means by which individuals plan, administer and organise many aspects of their daily lives.
They will emerge as the pivotal, central interface between individuals and organisations; the means and channel by which individuals choose to conduct their interactions and transactions with service providers. By placing the characteristics and requirements of individuals (the ultimate source of demand) rather than organisations (supply) at the heart of the process, they represent a tipping point towards personcentric commerce."

Dit whitepaper (pdf) is een aanrader! Via Marketingfacts van Right Side Up