Technoratie tags: podcast
The conclusions of Forrester Research’s report Podcasting for Marketers (pdf, after registering):
European consumers:
- Have the access and the devices
- Already download free content.
- Could flock to podcasts in greater numbers than their US cousins.
Read in the continue section a lot more about this subject. Also with figures in ppt and excel.
Potential European Podcast Consumers Are Young Early Adopters, who:
- Have online experience.
- Listen to Internet radio.
- Want exclusivity.
- Are not swayed by free content.
– Popdcasting is still new; but some companies recognize opportunity
– Innovative Brands Are Quick Off The Mark
– Popdcasting offers moren then just radio; it brings brands a captive niche audience with the following advantages:
- A niche but attentive audience
- Repeat consumer exposure via RSS.
- Consumer P2P power.
Audio is just the start:
- Videocasting will be next — and it’ll be big
- Advertising revenue models will go global
- The brand opportunity goes beyond the audio stream
Figure: Europe’s Potential Podcast Consumers Have The Tools (ppt, excel)
Figure: Young Owners Of MP3 Players Are The Most Avid Downloaders (ppt, excel)
Figure: Podcast Content And Funding (ppt, excel)
Figure: Podcasting Differs From Radio (ppt, excel)
Do you want a copy of the full pdf report? Send me an email.
hoi Hans, mooie foto’s hoor van Ameland! zo te zien beter weer gehad dan wij hier… Ik zou graag een kopie ontvangen van dat rapport!