Cluetrain_1Bij mijn vorige posting kwam the Cluetrain Manifesto aan bod in het laatste stukje. Ik schreef er al vaker over. Na het posten realiseerde ik me dat dit wellicht nog niet bij iedereen bekend is vandaar dat ik er hier nog maar eens aandacht aan besteed. Je kunt het hele boek online lezen. Hieronder tref je de links naar de diverse hoofstukken aan. Als je de elevator rap bekijkt zie je dat het gaat om het volgende:

when  

(Inter)networked
Markets
 meet

(Intra)networked
Workers

The connectedness of the Web is transforming what’s inside and outside your business — your market and your employees.
Through
the Internet, the people in your markets are discovering and inventing
new ways to converse. They’re talking about your business. They’re
telling one another the truth, in very human voices.

There’s a new conversation
 Intranets
are enabling your best people to hyperlink themselves together, outside
the org chart. They’re incredibly productive and innovative. They’re
telling one another the truth, in very human voices.

between and among your market and your workers. It’s making them smarter and it’s enabling them to discover their human voices.

You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures.

Or you can join the conversation.

 

Foreword
The 95 Theses
Elevator Rap
Introduction
Chapter 1: Internet Apocalypso
Chapter 2: The Longing
Chapter 3: Talk Is Cheap
Chapter 4: Markets Are Conversations
Chapter 5: The Hyperlinked Organization
Chapter 6: EZ Answers
Chapter 7: Post-Apocalypso

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